Get-hooked April 18, 2018
Socks in Braille to help make sure blind people wear the matching colours
Innocean Worldwide, a company in Korea, has developed Braille socks to help people who are visually impaired.
The socks are designed with Braille to help wearers match the right colors. The launch comes ahead of Disabled Persons Day in Korea on 20 April.
The company has started a 7 days Braille Socks Campaign, to take away the difficulties visually impaired people face on a daily basis.
The socks have been produced with a local fashion socks brand called I Hate Monday.
10% of the revenue from selling the Braille socks will be donated to the School for the Blind in Seoul for scholarships.
Before launching the campaign, we found out that the blind and visually impaired struggle the most when selecting socks daily – Innocean Worldwide
The campaign also features a short video with interviews of visually impaired people who share their difficulties choosing socks and the embarrassing moments they had experienced due to mismatched socks.