Smartron Sachin Tendulkar phone launched

Smartron’s srt.phone has been launched and as the name suggests, it is linked to the company’s brand ambassador and investor Sachin Tendulkar.

Smartron is hoping that the love and attention Sachin inspires will help the srt.phone be successful in India.

The srt.phone is the company's first big commercial phone launch. It will be a Flipkart exclusive, and is priced at Rs 12,999 for the 4GB RAM + 32GB storage variant and Rs 13,999 for 4GB RAM + 64GB storage variant. Smartron says there will be unlimited storage in the ‘tron Cloud’ as part of the phone.

The launch offers on Flipkart include a Rs. 1,500 discount on exchange of an old phone, free Sachin Tendulkar-design back covers worth Rs. 599, and free extended t.care warranty worth Rs. 1,499. Axis Bank Buzz credit card holders get an additional 5% cashback.

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