Atulyakala- India’s first design house run by the deaf
Atulyakala is an Indian lifestyle brand and a design house run completely by deaf artists.
Started by Smriti Nagpal, it not only just gives them daily wages but also contributes a significant portion of its profits to educate and empower them.
Nagpal says she got the idea when she met a deaf artist at an exhibition, who despite having a master’s degree in Arts, was doing manual labour at an NGO. She decided to find employment opportunities for the deaf.
Atulyakala now sells wall art, coffee mugs, bags and journals. Nagpal has also worked as an interpreter with the deaf community for almost eight years.
Atulyakala is also present in Portugal and Denmark. Check their website for some really cool stuff!
Watch in Sign Language
https://youtube.com/watch?v=fP8QhnzgliU%3Fenablejsapi%3D1%26rel%3D0
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