Disabled children to be Kerala initiative’s brand ambassadors

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In a positive move, the government of Kerala has appointed a group of children with intellectual disabilities as brand ambassadors of an empowerment programme called Anuyatra.

Around 23 children with disabilities like autism, cerebral palsy, depression, hyperactivity were given free special training in magic for three months in an academy. The idea is to create confidence and self-esteem among them. It will also create awareness about the facilities provided by the state’s programme for people with disabilities.

All these disabled children are students of different special needs schools and resource centres in the state.

Anuyatra campaign is a joint initiative of Kerala Social Security Mission, the State Initiative on Disabilities (SID) and the Magic Academy with the support of departments of health, education, local self-government and National Health Mission.