Facebook to introduce new feature to encourage blood donation in India

Social network Facebook plans to introduce a new feature that will allow individuals and blood banks to connect easily with donors.

The new feature has been designed only for India and will go live from 1 October.

Facebook will also display a message on users’ News Feed to motivate them to register as a donor.

Users will be asked to share their respective blood groups and they will also be asked if they had donated blood before.

When the user is in need of blood, he or she can create a special type of post and share the information like type of blood group needed, hospital’s name and contact person’s phone number.

The company will inform blood donors who may be nearby. The donors can then contact the blood requestor directly through WhatsApp, Messenger or a phone call.

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