Meeting disabled customers’ needs makes a good business sense
October 18, 2017
In this competitive world, majority of the companies or businesses spend a lot of time and money to improve their overall customer experience.
However, companies should not ignore this large market of disabled customers while improving its brand image.
Companies need to build deeper relationships with customers or users with disabilities to inspire trust and confidence in their brands.
Companies can introduce specialised products and services for disabled people to build inclusion and help them fully participate in the brand experience.
Inclusive advertising such as brochures and product or service information in Braille, having sign language interpretation can help the disabled customers to understand the message clearly.
Digital accessibility such as creating websites and mobile apps that follow Web Content Accessibility Guidelines (WCAG) 2.0 can help disabled people to go through the information, analyse and make decisions.
A company's disability-friendly image not only helps it to attract more disabled customers or spread awareness in the disabled community but also helps it to perform better than its competitors.