Nestle India works with disabled artists for festival gift packs
Food and beverage company Nestle India has tied up with the Indian Mouth and Foot Painting Artists Association – IMFPA to introduce exclusively crafted gift packs for its chocolate and sweet brands this festival season.
For now, IMFPA supports 20 disabled artists all over the country. Four of these artists have worked with the company around three to four months to finalise the designs of the exclusive gift packs.
The initiative aims to create awareness about the IMFPA and their artistic works.
The packaging designs are adapted from the paintings of the disabled artists to make the festival celebrations more memorable and meaningful.
The name of the painting and the artist is displayed on the front of the gift pack while back of the pack has the disabled artist’s story.
People can check the different gift packs, which are available across the country at grocery stores, retail shops and online platforms.
The gift packs are designed for brands such as Alpino, Kitkat, Munch, Bar One and Nestle Classic.