This man with Down syndrome runs a million dollar company
John Cronin has always been into socks. For most of his life, he would finish off any outfit with a pair of socks, the wilder the better. He likes socks that are very colourful because they let him be himself.
John, who is 21 years old and lives in Long Island, United States, has Down syndrome. As he graduated from high school, he was filled with questions about what to do with his future. He wanted to start a business, but wasn't sure in what.
His first idea was to start a food truck, but he didn't know how to cook. Nor did hid dad and John wanted to run the business with his father. He decided to turn his love of socks into a business. This way he could do something that was fun and creative.
In November 2016, John and his father started the business and called it John’s Crazy Socks, and designed a website and logo.
They launched in December 2016 and were overwhelmed by the response. They sold out quickly and had to go to local stores to buy Christmas socks to keep the warehouse stocked. They distribute socks made by other companies. John picks out the socks and packages them for delivery.
Giving back is a key part of John's Crazy Socks
In over a year, they have shipped more than 42,000 orders and brought in $1.7 million in revenue. The company remains successful because it also focuses on four principles. The first is that company provides hope and inspiration. It hires people with disabilities and shows what they can do if given a chance.
They also give back. John’s Crazy Socks donates 5% of its profits to Special Olympics. John himself is a special Olympian, and is training to compete in snow shoeing. The company also designs special socks for other causes, such as autism. And John’s Crazy Socks donates $2 from each of the cause socks to local and national organisations.
The last secret to the company’s success is that every package gets a thank you note from John.