Leading fashion label to start campaign for amputees
Kukoon, a well known fashion brand in India, is planning a campaign for the disabled in India. Called #BornToRun, teh campaign aims to give amputees a chance to express their individuality.
The #BornToRun campaign is being held in partnership with the International Society for Human Welfare and Rehabilitation (ISHWAR). ISHWAR is an NGO that is dedicated to helping the physically disabled in society.
The campaign will hold a fashion show, where people with physical disabilities will walk the ramp in outfits designed by Kukoon. Dates for the event will be announced shortly.
The campaign hopes to celebrate the spirit of amputees and inspire self confidence.