Skip to main content
  • Accessibility
  • Headlines
  • Coronavirus-News
  • Get-Hooked
  • Technology
  • Education
  • Employment
  • Parasports
  • Ask Bhavna
  • NHBrandView
  • Independent Living
  • Lifestyle
  • NH Videos
×
Newz Hook – Changing Attitudes towards Disability Logo
  • Stories
  • Videos
  • Inclusive
  • NH Voice
  • Login
COVID-19 Notification by Government in Accessible Format

Accessibility Tools

Text Size:

Contrast Scheme:

  • C
  • C

Reset

  • Home
  • Get-hooked
  • Fashion brand Raymond’s latest campaign features visually impaired model

Fashion brand Raymond’s latest campaign features visually impaired model

Get-hooked March 22, 2018
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
0

Leading men’s fashion brand, Raymond, has launched a campaign, It All Begins with Black, to promote its new range, the All Black Collection. The ad has been conceptualized by Grey India.

The new television commercial stars Indo-Canadian singer and writer Jugpreet Singh Bajwa, who has been visually impaired since he was six months old.

In the advertisement, Bajwa talks about why black has more grades than one can imagine. The background crew, dressed in shades and textures of black, enact his words.

The film is a blind person’s interpretation of black, and takes the audience through the journey inside the narrator’s mind.

Many in the ad industry have praised the idea and execution of the advertisement as brilliant.

0

Support us to make NewzHook Sustainable – Make a Contribution Today

We need your continued support to enable us work towards Changing Attitudes towards Disability. Help us in our attempt to share the voices of people with disabilities that enable them to participate in the society on an equal footing!

Contribute to Newz Hook

NH Videos

Healing pain through art - Dr. Anubha Mahajan, Founder Chronic Pain India

Read more on Newz Hook

  • Technology
    Automotive accessibility product Caruna helps people with disabilities move in & out of cars easily
  • Accessibility,Independent Living
    Affordable and Independent Mobility for Persons with Disabilities in India – Challenges & Way Forward (series 2 of 3)
  • Education,Employment
    A STEPPING STONE TO COVETED CAREERS
  • Accessibility,Independent Living
    Affordable and Independent Mobility for Persons with Disabilities in India – Challenges & Way Forward (series 1 of 3)

Contribue to Newz Hook. Support us to make NewzHook Sustainable – Make a Contribution Today.

Newsletter

 Subscribe to our Newsletter

Want to feature your inspiring story or share an event with the disabled community? Write to:

editor@newzhook.com

Related News

Kush Kanodia carrying the torch at the 2020 London Paralympics

Get-hooked

“UK needs a National Disability Strategy, co-produced with disabled people” – Disability rights champion Kush Kanodia

A LinkABILITY session in progress

Education

A STEPPING STONE TO COVETED CAREERS

Accessibility

Affordable and Independent Mobility for Persons with Disabilities in India – Challenges & Way Forward (series 2 of 3)

Image of a Caruna swivel seat on the passenger seat of a car

Technology

Automotive accessibility product Caruna helps people with disabilities move in & out of cars easily

Newz Hook - Accessible News

Download App Now!

Videos

View More

Technology

Learning becomes richer, deeper for children with vision impairments with Tactopus

Get-hooked

#RareDiseases - DART, India's 1st research lab on rare diseases, aims to annihilate muscular dystrophy

Get-hooked

Parenting corner - ADHD & Discipline

Accessibility

Project IDI by Perkins India lights up lives of kids with MDVI in rural Uttar Pradesh

Newz Hook Logo

About Newz Hook

Newz Hook is a media site focusing on Changing Attitudes towards Disability globally. We highlight stories that share insights into the lives of people with disabilities, offer solutions and create collaborations. Our focus is to have Inclusion Champions from across the globe who share knowledge about disability, inclusion & accessibility.

Lets come together to change attitudes towards disability!

Newz Hook is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Follow us on:

Related Links

  • About Us
  • Contact Us
  • Privacy Policy
  • Partner with Newz Hook
  • Embed Newz Hook Timeline
  • Affiliate disclosure
  • Accessibility Statement
  • Contribute to Newz Hook

Our Awards

Zero Project Award Winner 2018
Back To Top
© 2019 All Right Reserved. Inclusive News India Private Limited.

Ask Bhavna

All fields are mandatory unless specified as optional.