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Amazon promotes Deaf Pride, releases logo in American Sign Language

April 29, 2018

Amazon is promoting the American Sign Language (ASL) version of its logo. This is also an extension of its efforts to support the ASL community at Amazon, which is made up of deaf and hard of hearing employees.

The initiative was led by Brendan Gramer from Amazon who said -

We wanted to create something that would be culturally positive and demonstrate Amazon's commitment to embracing employees for who they really are. Because AmazonPwD was already engaged in promoting ASL as a language, creating an inclusive identity for the deaf community felt like a natural starting point - Brandon Gamer, Amazon

 The logo has received some positive responses.

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