Hotel Ramada campaign for visually impaired guests among the nominations for prestigious Cannes festival
Global digital agency Isobar India is nominating two campaigns to the Cannes Lions International Festival of Creativity in 2018.
One of them is their Blind Faith Upgrade campaign for Hotel Ramada. The campaign seeks to address the issue of hotel accommodation facilities for visually-impaired people.
During the annual Urs Mubarak festival, thousands of visually-impaired pilgrims travel to Ajmer to visit the shrine, Ajmer Shareef.
The number of pilgrims and visitors to Hotel Ramada in Ajmer increases dramatically at this time. Hotel Ramada wanted to meet the needs of these travellers.
To do this, Hotel Ramada started the Blind Faith Upgrade. This is an easy-to-assemble kit that can convert any hotel room into a visually-impaired-friendly room, without any infrastructural changes at the property.
The upgrade ensures a comfortable stay for people who are visually impaired without having to depend on anyone.