Firefox Bikes kicks off #EverydayAbility 2018 campaign in Mumbai
Firefox Bikes organized a wall-climbing activity in Goregaon in Mumbai where Firefox riders and people with disabilities performed adventure sports together.
This event is the first in a series of six events planned through 2018-19 as part of Firefox Bikes' CSR program.
The campaign has been put together by Volunteer4India and organized by Adventure Beyond Barriers Foundation (ABBF).
Through the #EverydayAbility campaign, Firefox Bikes wants to help bring about a change in people as well as the system to enable more people with disabilities to participate in the workforce.
The campaign is now in its second year and has been working towards dispelling the misconceptions regarding disabled people.
In 2018, Firefox Bikes will conduct #EverydayAbility events across Mumbai, Ahmedabad, Chennai, Kolkata, Bengaluru, and Delhi.
These events will include activities like inclusive para-motoring, rock climbing, water sports, rappelling, and trekking. The brand aims to involve Firefox riders and dealers in each city with this initiative.
Firefox Bikes have hired disabled people in their own workforce as well. The #EverydayAbility series have taken place in Gurgaon, Mumbai, Bengaluru, Chennai, and Hyderabad.