Shah Rukh Khan champions Air India on social media
November 20, 2018
Air India has got a champion in Bollywood star Shah Rukh Khan,, who has offered to become the airline's brand ambassador. SRK who traveled back to India from New York by the airline was all praise for Air India on a tweet.
Unofficially & Unabashedly I want to declare myself the ambassador of @airindian. Thank u to the ground staff and the wonderful pilots for a hospitable warm & beautiful journey... Maharaja, Maharaja hi hota hai. - Shah Rukh Khan, Bollywood star
Air India was happy with the praise and tweeted in return. "It's always a pleasure for "Maharaja" to serve "King Khan" . The Air India family is so happy to see your kind words of appreciation which are so encouraging for us. We are truly humbled when "King Khan" is the brand ambassador for "Maharaja."
The government started the process to sell 76% stake in Air India earlier this year. There was anger and relief from various people over the decision. The government has now said there are takers for the airline and that divestment plans had been put aside for now.
The government said it would review the plans to privatise Air India at a later date, when oil prices were lower.