Lifestyle April 2, 2019
Tommy Hilfiger’s latest Spring Collection features fashionable adaptive clothing
Tommy Hilfiger, the global fashion brand is synonymous with style and inclusion. Recently, the brand unveiled its Spring Collection 2019. Not only are the designs mind blowing, there is a range of adaptive clothing.
This is not the first time that the clothing brand has introduced a line for people with disabilities. Tommy has been creating exciting and lovely adaptive clothing for disabled people since 2016. One of the first international clothing brands to introduce exclusive stuff for people with disabilities, Tommy’s apparels are unique and distinct for many reasons. This time the brand has chosen disabled influencers for their latest collection
For a disabled person, dressing up can be challenging in many ways. Tommy aims to bridge those barriers. They have designed clothes to suit requirements of every person who has a disability. In order to promote their latest line, Tommy released a set of videos that have become a social media hit. One of them features Mia, a young girl with Down syndrome, who is able to dress independently thanks to the adaptive line.
Given India’s own rich history with fashion, its high time brands here followed suit says Priya Bhargava, winner, Miss Wheelchair India 2015.
I wonder why Indian designers or brands are unaware of all these. I hardly see any adaptive clothes if I go to markets or stores. I would really appreciate it is this happens in India as well. First and foremost priority in the disability space must be to promote accessible infrastructure across the world. – Priya Bhargava, Miss Wheelchair India 2015
In 2018, Tommy introduced the campaign Independence promoting adaptive clothing for both children and adults. In their latest spring collection, clothes have been designed according to requirements of the person’s disability. Buttons are replaced with magnetic closures and one-hand zipper jackets are introduced. Other international brands are also following the trend that has been introduced by Tommy.
“Had a lot of fun directing the spot for this campaign. Tommy just released their Spring adaptive line of clothes, tweeted James Rath, a visually impaired film director and accessibility advocate.
“Great to see this range of clothing by @TommyHilfiger – hopefully more clothing companies will follow suit, tweeted occupational therapist Lelanie.
While Tommy brands are available in India, it’s unclear if the adaptive line has hit markets here as yet. But going by the enthusiasm here, maybe its time Indian designers took the hint.
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