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Nippon Paint launches SAHYOG programme to empower youth with disabilities

June 22, 2019

Leading paint brand Nippon Paint has launched a programme called SAHYOG that is aimed at creating employment opportunities for people with disabilities.

In a major step towards enabling and empowering people with disabilities, top Asian paint brand Nippon Paint has launched SAHYOG, which aims to change the lives of children with disabilities and from underprivileged backgrounds.

To start with, children with developmental disabilities from the NGO Protection of the Rights of Differently Abled Children PORDAC have signed up as trainee interns at the Delhi facility of Nippon Paint India. Here they are being given specific training on painting with special-edition products.

This is another step towards becoming a community brand and engage with society. This move towards empowering youth with disabilities is a major one taken by any multinational company in India.

Regardless of being specially-abled, these children from PORDAC seemed to be aspirants who strive to become inspirational personalities through accomplishing and overcoming the myth of their disability. To help them fulfil their dreams, we at Nippon Paint are more than happy to invite them to our office for internship. These children are apt with special talents and our initiative is a small step towards their bright future. In association with PORDAC, we hope to create more opportunities for such children in the future, - Sharad Malhotra, President, Automotive Refinishes and Wood Coatings, Nippon Paint India

Manjir Gupta, Managing Director, PORDAC called the initiative a “ray of sunshine and said this would become a beacon of hope. “We would make earnest effort to ensure that this collaboration is a success. Employability creates dignity and meaning in the lives of children with special needs and empowers them towards a better tomorrow and we are truly grateful for that. This also serves as beacons of hope for the rest of their community"

Since 2009, PORDAC has been working towards creating a meaningful and dignified life for children with disabilities. This programme by a leading MNC will hopefully lead to more brands thinking along such initiatives.

This story is provided by NewsVoir.



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