Touching video on Alzheimers in India
Across the world, Alzheimer’s affects nearly 47 million people, which is a degenerative disease. The number is likely to reach 131 million by 2050.
Hindustan Unilever has created an advertisement for the Indian market on the illness. There are more than four million Alzheimer's patients in India. Their own families neglect many of them, like the woman in the company’s video.
The video, Forgotten creates a touching story around Alzheimer's, loneliness in the aged living in the city, and India's love for tea.
India is also the second-largest tea producer in the world.