Vicks releases ad to support transgender rights

American company Vicks has released a new advertisement titled Touch of Care.

The three-minute advertisement talks about adoption and transgender rights, which are sensitive issues in India.

It is the story of a girl named Gayatri who loses her mother at the age of six.

She is adopted by Gauri Sawant, who is a transgender and an activist.

In the ad, Gauri is shown fighting society’s bias regarding the ability of transgenders to raise kids. The campaign asks why everyone is allowed basic rights, except for transgenders.

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