Ekta Kapoor starts new digital entertainment company
Ekta Kapoor's entertainment company Balaji Telefilms has started a new digital entertainment company ALTBalaji.
The new company has created six new shows – five in Hindi and one in Tamil to feature them on its mobile app and website.
Each show will run for 10 episodes, with an average runtime of 20 minutes each.
The ALTBalaji app is now available as a free download on Google Play and Apple App Store. Its six new shows will be aired from April 16.
The company plans to produce shows in other Indian languages over the next 12 months.