Nivea's racist advertisement attracts criticism

Multinational skincare company Nivea has decided to withdraw its recent advertising campaign for a deodorant after strong criticism. The advertisement was launched on Facebook and had the tagline - White is Purity.

People criticized the advertisement as being racist and promoting fair skin. The company has deleted the post from its Facebook page.

Nivea has also said sorry for hurting people's feelings and said that was not the intention. It has also accepted that the advertisement gave a message that is misleading.