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Celebrate Children’s Day with Big Bazaar’s Fun & Learn Camp during Quiet Hour on 12th November

Retail major Big Bazaar is a pioneer in creating inclusive shopping experiences for people with disabilities. On 12 November, ahead of Children's Day, Big Bazaar is introducing a Fun and Learn Camp for children with autism and intellectual disabilities. Find out more.

Are you looking to give your child some creative fun this Children's Day? Retail outlet Big Bazaar has something lined up this Tuesday on 12 November at key stores.

On 12 November, during Quiet Hour, which is a dedicated shopping hour set aside for children with autism and intellectual disabilities under #SabkeLiye, a Fun and Learn Camp will be held at 15 Big Bazaar stores. Activities like colouring using pastels and clay modeling where kids get to unleash their imagination would be available long with exciting offers in toys and stationary items.

Mumbai-based Fatima Sheikh, whose son has autism, feels the camp is a great way to inspire the artistic side of kids. "Most kids with autism are artistically inclined and this activity will motivate them. It's heartening to see a brand like Big Bazaar lead such workshops for a social cause . This is much needed for awareness".

Paromita Mazumder, also a parent to a child with autism, hopes this will encourage other companies to think of similar initiatives. "There are not many such opportunities for our children to learn new things and have a pleasant time. Parents also love to see their children having fun and it makes everyone happy".

Children learn best while they are playing and having fun. Learning through art is not just exciting but therapeutic too. The Fun and Learn camp will include an Oil Pastel Art Competition in association with Kokuyo Camlin, where participants will be encouraged to make their own artwork.

Then there's an exciting Clay Modelling Competition, with toy brand FunSkool, so loved by children and adults equally. Children will get to use dough from the FunDough Fast Food Set with 23 fun moulds that children can roll and stamp out interesting shapes of food with. These activities might be effective in improving motor skills in children and give them the required confidence booster.

Larger Awareness Created

Jayshree Ramesh, director of Bengaluru-based NGO Asha Charitable Trust, is looking forward to the Fun and Learn Camp for the larger sensitisation it will help build.

"It is such a nice feeling when the mainstream community opens doors to accommodate people with differences. All along it's the other way around with families and organisations constantly tapping on doors. This opportunity provides us with great training options for children and adolescents. What they are taught in the classroom will now have real life exposure".

Indrani Basu, Founder-Director, Autism Society West Bengal, feels such experiences enable a fun way to learn to be in public places. "For many children with autism and other related conditions, going out in public places can be traumatic or at least can cause anxiety. Having an event right in the middle of a Big Bazaar store can introduce children with special needs to public places".

Jishnu Sen, Chief Marketing Officer, Big Bazaar believes such initiatives will encourage non-disabled people to start thinking about inclusion. "I am mesmerised by the creative talents of kids with autism and the Fun and Learn Camp will encourage children to enjoy themselves at our stores in a peaceful environment".

To know more about the Oil Pastel Art Competition, click on this link

To know more about the Clay Modelling Competition, click here

Also Read on NH BrandView:

Koryo's home appliances - Good looking, affordable & accessible for visually impaired people

Big Bazaar Sabke liye Preview sale for shoppers with disabilities on 9 August

Future Group brand FBB proves fashion is for all at Mahabachat

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