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PM Modi launches Fit India Movement

August 30, 2019

Prime Minister Narendra Modi launched the Fit India Movement at the Indira Gandhi Indoor Stadium in New Delhi on the occasion of National Sports Day. The programme aims to encourage all Indians to adopt a culture of fitness. PM Modi also took a fitness pledge in his address and asked all Indians to join in.

Speaking at the launch PM Modi said:

Sports has a direct relation to fitness but Fit India Movement aims to go beyond fitness. Fitness is not just a word but an essential pillar to a healthy and prosperous life. - Prime Minister Narendra Modi

The campaign is supported by several national sports celebrities like icons including world badminton champion PV Sindhu, sprinter Hima Das, Bajrang Punia and Sakshi Malik. Congratulating them, PM Modi said, "Today is the day to congratulate our young athletes who are consistently giving wings to our hopes and aspirations. Their medals are a measure of a new zeal and new confidence of a New India".

"I am taking the pledge, are you guys ready to take the pledge," said Sindhu said, in a video released by the Sports Authority of India on 27 August . The launch of the Fit India Campaign was telecast live on Doordarshan and on Youtube and Facebook.

PM Modi had said that he would launch this campaign during his monthly radio address Mann Ki Baat on 25 August. He said he wanted to see his listeners fit and make them "fitness conscious".

Institutes have also been instructed to prepare and implement an institutional fitness plan incorporating sports and exercises for fitness, into the daily routine. The University Grants Commission asked institutes to encourage every person to walk 10,000 steps on Thursday. Institutes have also been told to upload their fitness action plans on the Fit India Movement Portal" which is under development.

Union Sports Minister Kiren Rijiju says the initiative is getting support from everyone. "Tremendous supporters are coming from all sections of the society to participate in the Fit India Movement. Chief Ministers, Corporates and many icons are taking amazing steps to make the programme a grand success".

Fit India Movement is the latest among several other initiatives by the Prime Minister to promote fitness and health who supports yoga as well.

At a Google hangout PM Modi had said, "I am equally energetic from morning till night. I guess the secret behind it is yoga and [breathing exercises]. Whenever I feel tired, I just practice deep breathing and that refreshes me again."



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